We worked with Madrid-based natural wine shop La Produ, located in Chueca in the heart of the city center, on rebranding its store and online presence to incorporate new offerings as they prepare to open worldwide shipping of its natural wines. We worked with them to create a library of images that they can use throughout their online presence, from the website to social media to printed collateral for wine fairs and local advertising.
Their passion is natural wine, and they wanted the photos to reflect their passion and to be as natural as possible, with their personalities and family business feel showing through. We were looking for authenticity over perfection. So nothing too stylized for the promotion images or the product images.
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Their focus was authenticity and a natural feel. No perfect backdrops or reflection-free, shot in a studio, stuffy-feeling wine photos. Their inventory changes often, so they wanted photos in a style that they could replicate later without a lot of equipment and time needed to update the inventory quickly for their customers.
